DIGITAL MARKETING Specialist
Hi, I’m Jordy. I connect search, data, and strategy.
I work across SEO, GEO, PPC, web analytics, and website performance, while exploring how AI is reshaping digital marketing. Explore my projects, the results I’ve contributed to, and how I approach my work.
BEYOND THE RÉSUMÉ
Who I am?
A digital marketer
who keeps learning and adapting.
I’m a digital marketing specialist with a strong focus on SEO, AI search visibility, and website performance. My hands-on experience spans technical and local SEO, On-Page SEO, content optimization, web performance, web analytics, and paid search. SEO is where I’ve done my deepest work, while analytics and PPC help me understand performance and connect search visibility with business goals. I’m also actively learning how to apply AI to research, workflows, and digital marketing.
What drives me?
Driven to understand why.
Determined to make it better.
I’m naturally curious about how things work. I like investigating why a strategy succeeds or falls short, digging into the data, and connecting the details to the bigger picture. That’s how I approach challenges: I ask questions, think strategically, and look for practical ways to improve. I enjoy learning new skills and becoming better at what I do every day.
EXPERIENCE & CASE STUDIES
The work.
The evidence.
A closer look at the problems I worked on, the changes I made and the results recorded along the way.
01 / RESIDENTIAL PAINTING · USA
CR Painting
Local SEO & Performance Optimization
Helping a local painting company become more visible in search and making its website easier for potential customers to use.
The starting point
Limited search visibility, two indexed pages and a slow website.
My contribution
On-page and technical SEO, internal linking, structured data, redirects, indexing, performance improvements and Google Business Profile optimization.
What changed
Indexed pages increased from 2 to 17. The reports below document historical rankings, Business Profile activity and performance tests.
Local & organic visibilit
Search positions and tracked visibility in Tracy.
Across every visible grid point
Every visible point in this saved local search grid shows position 2.
Average local position (BrightLocal)
All five tracked keywords improved; the report shows an 18.7-position improvement. This is an average across the tracked search grid.
Tracked keywords (Semrush)
“
Painting contractor” and “residential painting contractor” reached position 1, up 18 and 10 places respectively in this report.
Tracked search visibility
The weekly report displays a +21.89% change in visibility for the tracked keyword set.
Technical foundations
Performance optimization and structured data implementation.
Local business data recognized
The captured test displays HousePainter and Organization data for CR Painting.
Performance test scores
The two tests show LCP of 2.0 s and 0.7 s, with 0 ms Total Blocking Time in both.
AI search appearances
Saved examples across ChatGPT, Bing and Google.
Featured in a ChatGPT answer
This saved answer recommends CR Painting for residential painting in Tracy and cites its website. It documents one response, rather than a stable ranking or a measured increase in AI visibility.
Mentioned in an AI Overview
The saved Google AI Overview mentions CR Painting among exterior painters near Tracy and shows its business listing. AI Overviews change by query and context.
Named in a search answer
A Bing answer for exterior painters near Tracy names CR Painting among several contractors and displays a citation marker.
Lathrop page mentioned in a ChatGPT answer
CR Painting appears alongside another nearby painter in an answer about exterior painters near Lathrop. The screenshot also shows a link to its Lathrop page.
Manteca page mentioned in a ChatGPT answer
A saved answer about residential painters near Manteca includes CR Painting and links to its Manteca page.
02 / AUTOMOTIVE OILS & FILTERS
SMA
Technical SEO & Performance Specialist
Improving mobile performance and putting the technical foundations in place for search engines to discover and understand the site.
The starting point
A mobile performance score of 48, a 9.8-second LCP and an audit that flagged the title and missing meta description.
My contribution
Performance optimization, metadata updates, Search Console configuration, sitemap and robots.txt setup, and structured data.
What changed
Mobile performance reached 95, LCP dropped to 2.1 seconds, and the saved on-page audit improved from B to A+.
Indexing, Sitemap & Structured data
Sitemap discovery, indexation check, crawl setup and validated structured data.
AutomotiveBusiness data detected
Google’s test detected SMA as an AutomotiveBusiness and Organization.
Google Search Console validation
Confirmed that the /productos/ page was successfully indexed by Google, served over HTTPS, and detected with valid breadcrumb structured data.
Sitemap validation (GSC)
The page sitemap was processed successfully
Mobile performance
Before and after PageSpeed tests.
On-page SEO
Changes to the page title, description, and other things, measured by the same audit tool.
HOW I CREATE VALUE
What I do.
How I can help.
SEO is my main area of experience. I also work with paid media and analytics, and I’m building on that foundation through AI-assisted research and automation.
01
PRIMARY SPECIALTY – END TO END
SEO / GEO / AIO
Technical, local and on-page SEO built around discoverability—in traditional search, maps and AI-generated answers.
02
GOOGLE ADS + META ADS
Paid Media
Search and social campaigns connected to landing-page intent, conversion paths and measurable business outcomes.
03
Measure, explain, improve
Analytics
I use search, website and campaign data to understand what changed, find opportunities and explain results.
04
Stores and content operations
E-commerce & CMS
I work with WordPress and WooCommerce to build and maintain pages and product content. I also have working knowledge of Shopify, product setup and the customer journey.
05
Useful tools, human judgment
AI in my work
I use AI to support research, organize information and test ideas across search and marketing. I review the output and keep building my skills in automation and agents.
06
ADDITIONAL KNOWLEDGE
Technical foundations
Basic HTML, CSS, JavaScript and SQL help me investigate website issues and work with technical teams. I have also studied cybersecurity, networks and Linux fundamentals.
EDUCATION & CERTIFICATES
Always learning.
Always applying.
Search, marketing & analytics
Google Analytics Certification 2026
Google Ads Search Certification
E-commerce & Digital Marketing Specialization
Technical SEO & AI Search Essentials
AI Search Operating System
Local SEO Essentials
Additional Certifications
Claude 101
Cybersecurity Fundamentals
Connectivity and protection: Networks and network security
Manage security risks.
OPEN TO OPPORTUNITIES
A place to contribute.
Room to keep growing.
I’m looking to join a team where I can contribute, take on new challenges and keep growing professionally. I value collaboration, thoughtful work and the chance to learn from the people around me.